Too many times when I meet with potential clients and I ask the question: “What’s your budget for this event?” they stare at me with a blank look on their face. Some even ask me what I mean.

Your budget is the most important component of your event. Without this, you won’t have any idea of what you can afford if you plan on recruiting an event planner, food and beverage, venues, etc. You need to know what your expenses and potential revenue are for all events.

Begin with the basics, include all expenses you can think of and include a section for miscellaneous expenses because you will have expenses that you didn’t plan on. It can be frustrating to develop, but in the end worth the time and energy you spend.

Have you planned an event recently where you missed the mark on planning for expenses and possible revenue?

Hiring an event planner takes the guess work, time, and energy that you can use for your day-to-day business and customer needs. GEM will help you create your event budget and will think of items that you never thought would be included in any event budget.